CHEP Turns Insights Into Meals
CHEP Australia is always looking for new ways to support Foodbank, Australia’s largest food relief organisation, to get food to more people in need, and recently, CHEP found a new way to contribute thanks to the goodwill of its customers.
As part of a market insights initiative, CHEP interviewed a range of food retailers, manufacturers and logistics companies, and committed to making a donation to Foodbank on behalf of those who agreed to participate.
Thanks to CHEP’s customers, 8,000 additional meals will be going to people, who might otherwise have gone hungry.
Foodbank works with over 700 Australian partners; including farmers, wholesalers, manufacturers and retailers who generously contribute food and groceries. In 2014, for the first time, Foodbank distributed more than 30 million kilos of food across Australia - the equivalent of 40 million meals or 110,000 meals per day. CHEP Australia also played a part in this massive effort by providing more than $900,000 of in-kind support in 2014.
CEO of Foodbank Australia, Jason Hincks, said, “CHEP’s support underpins our operations – without it we wouldn’t be able to get food to where it’s needed most. This latest act of generosity by CHEP and its customers is just another example of how they are always looking to go that extra step to help us in our goal of fighting hunger in Australia.”
President of CHEP Asia-Pacific, Phillip Austin, said, “Today’s donation is an extension of the support we, and our customers, give to Foodbank throughout the year. We appreciated our customers taking time to participate in the research to help us better meet their needs, and being able to make a donation on their behalf is our way of saying thank you.”