CAPS Launches Corporate Rebrand
CAPS Launches Corporate Rebrand to Become CHEP Pallecon Solutions
Livonia, MI – November 4th, 2013 – CAPS is pleased to announce that effective today, its Intermediate Bulk Container management business is being rebranded as CHEP Pallecon Solutions.
The team at CHEP Pallecon Solutions has been North America’s leading container management partner for over 15 years, providing rental, tracking and a full service solution for returnable bulk containers. Making the transition to officially become a part of this globally-recognized brand enables CHEP to further leverage the capabilities offered through collaboration with sister divisions and effectively become part of the world’s largest supplier of pallets, reusable plastic crates and container pooling solutions.
This brand change will not interrupt operations for customers, who will continue to receive the same excellent service they have come to expect from CAPS, simply under a new brand name. “Considering CAPS was purchased by Brambles almost three years ago, this change is ceremonial, not operational in nature,” says Robert Wiedmaier, Vice President and General Manager. “Utilizing the CHEP name helps us align with our continued global and cross-platform growth strategy.”
Although the term Pallecon is common in the EMEA and APAC regions, it is fairly new to North America. The word Pallecon refers to the type of containers CHEP Pallecon Solutions provides, which are Intermediate Bulk Containers with built-in pallets; hence the term is derived from the words pallet and container. These assets are collapsible and reusable, and when managed as part of a pooled loop like the program CHEP offers, can provide significant environmental and cost saving benefits. To learn more about CHEP container management programs, visit www.chep.com/containers.
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