India - Building Better Supply Chains Together
Recently Industry 2.0 Magazines in India caught up with Devdip
Purkayastha, President, CHEP India, to unravel the mystery and
understand the dynamics of this business.
Fierce market competition, focus on mass market, inability to
drive up prices, labour strife, adherence to safety and food
standards - while complying with stringent government regulations
have forced the Indian business to focus and derive value from
their operations. Businesses that can react faster to customer
demands will command the markets. This need for agility has
pressurised operations to become lean and green, which in turn has
forced organisations to focus on supply chain that was never on top
of the management agenda.
Success will be defined by the ability of the supply chain to
respond effectively and quickly to customers. Being proactive
rather than reactive is the need of the hour. "CHEP, a leading pallet supplier in India, steps in to
address these challenges based on our decades of experience in
working with large organisations in improving their supply chains
globally," said Devdip. He added, "'Value creation through
collaboration at the back end, to compete in the front end' is the
new business mantra, as more and more organisations shift focus on
leveraging their supply chains through value unlocking to be
profitable yet ensuring customer delight."
Read the full printed article. - http://www.industry20.com/detail/magazine/7519