India - Building Better Supply Chains Together

August 12, 2013

Recently Industry 2.0 Magazines in India caught up with Devdip Purkayastha, President, CHEP India, to unravel the mystery and understand the dynamics of this business.

Fierce market competition, focus on mass market, inability to drive up prices, labour strife, adherence to safety and food standards - while complying with stringent government regulations have forced the Indian business to focus and derive value from their operations. Businesses that can react faster to customer demands will command the markets. This need for agility has pressurised operations to become lean and green, which in turn has forced organisations to focus on supply chain that was never on top of the management agenda.

Success will be defined by the ability of the supply chain to respond effectively and quickly to customers. Being proactive rather than reactive is the need of the hour. "CHEP, a leading pallet supplier in India, steps in to address these challenges based on our decades of experience in working with large organisations in improving their supply chains globally," said Devdip. He added, "'Value creation through collaboration at the back end, to compete in the front end' is the new business mantra, as more and more organisations shift focus on leveraging their supply chains through value unlocking to be profitable yet ensuring customer delight."

Read the full printed article. -